Question 1

How do I get started?

Accepted Answer

Everything happens in the Bid Mailers mobile app. Download it at bidmailers.com/download (open that link on your phone and it drops you into the right app store). You'll create your account, verify your email, agree to the service agreement, enter your pricing (price per square for each pitch, before waste factor), answer the questionnaire, and add a payment method. Then our graphic designer emails you a first template draft to approve. Most new customers are shipping within 1–2 weeks.

Question 2

Do I need to book a demo?

Accepted Answer

You don't have to. If you have questions, we're happy to walk you through how it works. But many customers are comfortable getting started after reviewing how the product works online. Reach out if you'd like a walkthrough.

Question 3

Do I need to be a certain size company?

Accepted Answer

No minimum team size. Solo operators and multi-crew companies both use Bid Mailers. The more homes you pin, the faster you build pipeline.

Question 4

How does the pricing work?

Accepted Answer

Each mailer costs $3.50, which covers everything: satellite roof measurement, custom 5-page estimate design, printing, and postage. No sign-up fees, no monthly retainers, no long-term contracts. You only pay for what we mail.

Question 5

What's included in the $3.50 per mailer?

Accepted Answer

Everything: satellite image measurement, property-specific estimate production, full-color printing on a 5-page packet, a 6"×9.5" window envelope, USPS postage, and delivery to the homeowner. QR code tracking and email notifications are included too.

Question 6

How does the first order work?

Accepted Answer

Your first order is 500 mailers. You pay for 300 ($1,050 at $3.50 per mailer) and get 200 free, applied automatically with no promo code. You aren't billed at signup: billing happens once you've pinned 500 homes and approved your template. After that first order there's no minimum.

Question 7

Is there a minimum order?

Accepted Answer

Your first order is 500 mailers for $1,050 flat: buy 300, get 200 free. No promo code needed, we apply it automatically. After your first order there's no minimum, though we recommend around 200/week as the sweet spot for keeping leads flowing.

Question 8

When am I charged?

Accepted Answer

We aim to charge your card on file on Tuesday for that week's batch. Shipment typically goes out on Friday. If you don't have any pending addresses that week, nothing ships and nothing is charged.

Question 9

Am I charged for undeliverable addresses?

Accepted Answer

No. We validate addresses before printing. If an address is flagged as undeliverable, it's removed. You're not shipped and not charged for it.

Question 10

What's included in the 5-page mailer?

Accepted Answer

Each mailer is a custom-branded 5-page estimate that includes a street view image of the homeowner's property on the envelope, detailed roof measurements, your pricing, and financing options. We design the template for your brand during onboarding, completely free.

Question 11

How do you measure the roof without going to the property?

Accepted Answer

Our trained measurement team uses high-resolution satellite imagery to manually measure each roof: not algorithmic, not AI guesswork. We identify skylights, chimneys, ridges, valleys, and determine the pitch. Waste factor (typically 6–15% depending on roof complexity) is always included in the squares shown on the mailer. Contractors enter prices per square BEFORE waste factor. Our system applies waste on top.

Question 12

Can I customize my template?

Accepted Answer

Yes. You provide direction through the onboarding questionnaire, and our designer creates the first draft. You review it and can request specific changes page by page. In some cases, we can give you edit access to the design file.

Question 13

Can I have different templates for different services?

Accepted Answer

Yes. You can have a separate template and unique pricing for each service/material combination. For example, one for shingle replacement and another for flat roofing.

Question 14

Why are your open rates so high?

Accepted Answer

The envelope features a street view image of the exact home we're mailing to. When a homeowner sees their own house on the envelope, they open it. It's a large 6"×9.5" envelope with the largest producible window and a thick 5-page packet that feels substantial, not junk mail.

Question 15

How do I pin homes?

Accepted Answer

You use the Bid Mailers app on your phone or tablet. Find the address or tap the map, pin the home, and assign a service/material label. It's fast: most users can pin 200+ homes per hour while driving through neighborhoods.

Question 16

Can my sales reps or canvassers pin homes too?

Accepted Answer

Yes. You can create surveyor sub-accounts for team members. You can set daily or weekly pin limits per user, or leave them unlimited. You can also deactivate users at any time.

Question 17

Do you sell my data or my leads?

Accepted Answer

No. The addresses you pin, and every lead they generate, are yours. We don't resell addresses, share your pin lists, or feed your leads to anyone else. The whole model is that the homeowner responds directly to your phone number and your QR code.

Question 18

Can I delete a pin?

Accepted Answer

Yes. There's a 24-hour window after a pin is created during which it can be removed without issue. After that, the pin may already be in the measurement queue. Contact us if you need help with a later change.

Question 19

When do batches ship?

Accepted Answer

We run a weekly shipping cycle: Sunday night we check which accounts have unshipped pins, Tuesday we aim to charge your card, and Friday we typically ship. Pins added after Sunday night roll into the following week.

Question 20

Do you ship nationwide?

Accepted Answer

Yes. We print and mail to all 50 U.S. states. Your custom branded bids ship weekly. Canada expansion is coming soon.

Question 21

How long does delivery take?

Accepted Answer

After Friday shipment, homeowners typically receive their mailer within 3–7 business days depending on destination.

Question 22

What results should I honestly expect?

Accepted Answer

Direct-mail honesty first: this is not a get-rich-quick channel. Expect roughly a 1–1.5% response rate over time, on the order of 8–12 roofs per 1,000 mailers over about a year. Some homeowners call day one; the average call comes months after the mailer lands, when the roof finally becomes a priority. Results depend on your market, your pricing, and above all pin quality: homes that genuinely look like they'll need a roof in the next year or two. Contractors who mail consistently, knock doors around the mailer, and keep other brand awareness running see the best numbers. Treat these as directional benchmarks, not promises. Performance varies.

Question 23

How do the QR codes work?

Accepted Answer

Every mailer includes a unique QR code linked to a custom landing page for your company. When a homeowner scans it, you get notified via email. The landing page includes your logo, an image of the home, the pricing shown, an FAQ, and a contact form.

Question 24

How do I know if someone called from a mailer?

Accepted Answer

When a homeowner calls, search their address in the app. If it matches a shipped address, you can see the estimate price, roof squares, pitch, ship date, and which team member pinned it. This helps you walk into the appointment knowing what the homeowner already saw.

Question 25

How are these leads different from digital leads?

Accepted Answer

When a homeowner calls after receiving a Bid Mailer, they already have a detailed estimate with the price in hand. They're not calling to ask "how much?" They're calling because they're ready to move forward. That's why close rates are typically higher than shared digital leads.

Question 26

What counts as a "lead"?

Accepted Answer

We define a lead as a form submission through the landing page. However, many homeowners call directly instead of submitting the form. Those calls aren't automatically tracked but are often the majority of responses. Use the address search in the app for attribution.

Question 27

Do you only work with roofing companies?

Accepted Answer

Roofing (residential) is our full production vertical today. If you're in a different residential trade (siding, solar, windows, HVAC, painting, concrete), we can work with you to design a way to mail your custom estimates. Book a demo or email admin@bidmailers.com to start the conversation.

Question 28

Can this work for siding, solar, or other services?

Accepted Answer

Probably yes. If it's residential and homeowners need a visual, property-specific estimate, it's a fit. The 5-page packet format stays the same; content, measurement rules, and pricing logic adapt to the vertical. Reach out to admin@bidmailers.com or book a demo.

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Frequently Asked Questions

Got Questions?

Frequently Asked Questions